Blog Jawaraspeed Eng Title about : How Do You Measure Website Quality?
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BEYOND USABILITY, OTHER ASPECTS OF YOUR WEBSITE CAN AFFECT USER EXPERIENCE SUCH AS RESPONSIVENESS— IN OTHER WORDS, HOW QUICKLY DOES YOUR WEBSITE RESPOND TO USER ACTIONS? DESIGN ELEMENTS SUCH AS FONTS AND COLORS CAN ALSO AFFECT USER EXPERIENCE VIA THEIR CONTRAST RATIO OR EMOTIONAL IMPACT ON USERS’ PSYCHES (SUCH AS BRIGHT RED TEXT ON A BLUE BACKGROUND CAUSING ANXIETY).
Based on these aspects, webmasters often benchmark other aspects such as security solutions for payments or marketing campaigns using A/B testing tools such as Optimizely or Unbounce depending on their business needs.
With multiple aspects affecting user experience via design and technology, there’s always room for improvement!
The primary metric webmasters use to evaluate websites is usability.
The most common usability metrics include time on page (ITT), bounce rate, completion rate and conversions per session (CPS).
ITT measures how long users spend on a webpage compared with their intended action.
Bounce rate measures how many users leave the webpage without converting or making a purchase and whether there are any repeat visitors over time.
A high bounce rate can indicate poor user experience or design causing users to quickly abandon the site or lose interest in purchasing anything at all.
Conversion rate shows how many of the users who spend time on the site actually make a purchase compared with how long they spend on the site overall— this metric works best when compared apples-to-apples as bounce rate can be misleading when comparing different types of transactions (such as an email purchase vs a phone call-in).
TO DETERMINE IF YOUR BUSINESS IS ACHIEVING ITS GOALS WITH ITS WEBSITE, USE MULTIPLE METRICS SUCH AS USABILITY, ITT AND CONVERSIONS RATES AMONG OTHERS WHEN REVIEWING WEBSITES ONLINE OR IN PERSON AT TRADE SHOWS OR CONFERENCES WITH POTENTIAL CLIENTS.
Additionally, keep track of which aspects of your websites affect customer experience so you can make improvements accordingly— good luck!
Having a quality website is essential for any brand.
However, many businesses struggle to define what makes a quality website.
Many believe it’s subjective and that no one has all the answers.
However, there are several ways to measure website quality.
Additionally, implementing those metrics allows you to create a successful and effective website.