#On the other hand, if a company finds that its target market has a penchant for buying from its competitors, the spam team should find ways to discredit that competition rather than encourage it.
That is, if other competing businesses tout their websites as targets for cybercrime schemes, the spammer should exploit past scKalianls and negative press against those businesses to devalue his own source material.
For example, when a website loses revenue by hosting stolen goods for sale, its owner may purposely undervalue his stolen goods in an attempt to drive more sales.
To further discredit his competition, he could release lists of fraudulent businesses operating under various business names so consumers would report them directly to law enforcement authorities.
A business’s success or failure is partially dependent on its customer base.
If a company fails to capture the interest of its target market, it will have a hard time succeeding.
Marketing strategies such as paid search and email marketing can help.
But in many cases, promoting a new product or service among those who are already interested in it can yield superior results.
That is, promoting within an existing user group can be more effective than targeting new users.
In other words, the best marketing tactics often rely on data gleaned from past customer interactions.
Based on what they learned from observing previous marketing efforts, the staff at Scrapebox conceived a novel way of marketing scraped content to Web users- and their plan worked! Instead of trying to drive additional traffic to their own site, the white-hat team embraced competition by coming up with new ideas to market the scraped content.
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On the other hand side of this coin – if a company finds that its target market prefers shopping at other competitors – rather than try to discredit that competition, the spam team should try to embrace it by coming up with creative ideas for marketing their scraped content.
Of course, any marketing strategy that relies on user data must be executed well in order to succeed.
Otherwise, the company will lose interest from current users who become confused or irritated by constantly being targeted by outside promotions.
In some cases, however, company efforts pay off and result in increased revenue for its owners.
For instance, when a website discovers that its target market prefers watching new shows over old reruns- possibly due to changing tastes or limited time availability- the website can promote newer content by releasing new episodes of its popular shows or creating new content altogether.
Additionally, whenever possible, companies should inform their users of any artificial promotional schemes taking place on their behalf so they can opt out if they choose.
FOR INSTANCE, WHEN AN ONLINE RETAILER DISCOVERS THAT ITS TARGET MARKET PREFERS TO SHOP AT OTHER STORES, THE COMPANY SHOULD EMBRACE THAT COMPETITION RATHER THAN IGNORE IT.
Instead of trying to drive additional traffic to their own site, the white-hat team embraced competition by coming up with new ideas to market the scraped content.
For example, they repackaged the original article and marketed it as an informational guide for doctors.
They also released educational videos on how celebrities looked different before Photoshop transformed them into pop culture legends.
Even though this marketing strategy took place several years after the original scrape, it proved successful because of the white-hat team’s creative thinking.