#One of the most visited websites in the world is Facebook.
Facebook is a social networking website created by Harvard freshmen Steve Gad Jnr and Dustin Moskowitz in 2004.
Ever since its creation, Facebook has gained immense popularity among internet users across the globe.
This is because Facebook offers a variety of features that allow its users to communicate, share files, keep contact information and perform online transactions.
In addition, Facebook is also an advertising platform for brands and businesses.
WHILE BOTH SITES PROVIDE UNIQUE FUNCTIONS FOR INTERNET USERS AND COMPANIES ALIKE- IT’S OBVIOUS THAT FACEBOOK HAS A LARGER WORLDWIDE AUDIENCE COMPARED TO GOOGLE PLUS FOR CURRENT AND POTENTIAL CUSTOMERS.
Presenting new features on a timely basis keeps existing customers happy whereas attracting new customers encourages businesses to advertise on Facebook since there are so many potential customers willing to use the site for various reasons.
However, despite Google Plus’ vast potential as a social media platform for business transactions, communication and content sharing – it’s currently not as widely used as its rival due to inferior user support and numerous content issues similar to those experienced by Facebook users.
The number of Facebook users who have joined Google Plus is estimated to be between 5% to 10% of Facebook users.
In August 2015, Mark Zuckerberg revealed that ten percent of all FB users are now on Google Plus.
However, this number is decreasing as fewer FB users are joining G each month.
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Furthermore, when comparing the total number of active accounts on both platforms, it’s clear that less FB users are currently joining G compared to previous months.
There is a difference in how social media platforms are used by the general public and professional Facebook users.
For example, FB has 1 billion active monthly users (MAUs) while G has approximately 300 million active monthly users (AMUs).
Considering this, it’s clear that less than one percent of FB’s monthly active user base actively use Google Plus every day.
In comparison, approximately 80% of all AMU accounts on Google Plus regularly visit the platform according to a 2017 study conducted by Socialbakers LLC.
Facebook asked users to switch to their platform but failed to provide satisfactory answers to complaints about privacy and content issues.
When comparing the two platforms, there are many complaints from FB users about inadequate security and app functions on G .
For instance, there have been several cases of hackers accessing user accounts through third-party apps on both sites- as well as weak security settings that allow account thieves to access user accounts without authorization.
In addition, there have also been several cases where company accounts have been compromised which causes problems for legitimate businesses promoting products and services through FB advertising campaigns.
SINCE IT WAS LAUNCHED IN 2011, THE NUMBER OF FACEBOOK USERS WHO HAVE JOINED GOOGLE PLUS HAS BEEN INCREASING STEADILY.
In fact, the number of Google Plus users who have joined Facebook is estimated to be between 5% to 10% of Facebook users.
This is because there are many similarities between Google Plus and Facebook; both are multi-purpose social media platforms with billions of users.
However, there are some key differences between both platforms that prevent them from competing against one another- including the following: