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# Digitalization has made information more accessible to everyone- even those with limited access to technology.
For example, schools and educational institutions have access to e-mail, websites and databases since they’re part of the government’s educational system.
In addition, governments have large information repositories for their citizens.
Therefore, it’s easy to see how digitalization has increased accessibility of information.
Search engines were originally used only by Internet users with access to a computer.
However, the term ‘search engine’ has come to refer to any program that performs a search function.
The primary purpose of search engines is to find web pages that answer user queries.
Therefore, search engines are also known as ‘bots’ since they perform what is essentially ‘site evaluation.’ These evaluations help search engines rank websites based on relevancy.
SEO IS AN ONGOING PROCESS THAT REQUIRES CONSTANT MONITORING AND UPDATES ACCORDING HIS EXPERT ADVICE.
Ultimately, SEO helps users find relevant information when they’re online searching for it.
Therefore, implementing good SEO strategies improves any website’s chances of being found by online searchers.
SEARCH ENGINE OPTIMIZATION (SEO) IS THE PROCESS OF ENHANCING A WEBSITE SO THAT IT RANKS HIGHER IN SEARCH ENGINE RESULTS.
It is a field where both technical experts and marketing experts collaborate.
Essentially, an SEO strategy is created by analyzing a website’s digital content, social media and links to other websites.
With that information, experts provide suggestions for improving a website’s ranking.
As a result, it is important to understand how search engines work and how you can improve the ranking of a website.
An essential part of optimizing a website involves avoiding duplicate content among various sources.
Duplicate content refers to when different websites have the same content and are ranked high in search engine results.
For example, there was once a cat video on YouTube and on Vimeo where the same cat prank was performed several times.
Both videos have over 3 million views apiece with Vimeo having an exact shot-by-shot replication of YouTube’s video.
Both videos were ranked very high in search engine results for cat videos despite being duplicates.
To avoid this problem, experts suggest monitoring your website for duplication among digital sources.
SEARCH ENGINES PENALIZE WEBSITES WITH DUPLICATE CONTENT OR BAD SEO.
Essentially, these problems occur when websites contain the same articles or images without variation or in an unprofessional manner.
For example, there was once a cat video on YouTube and on Vimeo where the same cat prank was performed several times .
Both videos have over 3 million views apiece with Vimeo having an exact shot-by-shot replication of YouTube’s video .
Both videos were ranked very high in search engine results for cat videos despite being duplicates .
Essentially, professional SEO strategies involve keeping up with current trends so that your site looks professional and relevant at all times .