FOR THE PAST 72 YEARS, OSCAR MAYER HAS USED THE ANNUAL OSCAR MAYER WIENER DOG RACES TO SHOWCASE ITS FLAGSHIP PRODUCT.
The racing dogs wind their way through the streets of Madison, Wisconsin, in a dog-powered race car.
To help promote the product, Oscar Mayer also produces commercials that focus on the manufacturing process of its wieners.
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This process is similar to how sausage is made and makes for a good educational video.
However, in an attempt to overcome public disgust with consuming sausages, many viewers have found the video confusing and unhelpful.
Admittedly, this unorthodox marketing idea has its merits since it clearly demonstrates how Oscar Mayer sells more sausage via appealing to consumers' sense of curiosity about sausage manufacturing methods.
Whether or not this unconventional promotion method will prove successful remains to be seen- but it is certainly worth trying given its clever nature and potential for gaining new customers.
ALTHOUGH THIS IS AN EXCELLENT IDEA FOR BRINGING AWARENESS TO THE PUBLIC ABOUT FOOD PROCESSING, SOME HAVE FOUND IT DIFFICULT TO FOLLOW ALONG WITH THE PROCESS SINCE IT INVOLVES COOKING SAUSAGES ON THE STOVETOP.
Furthermore, some people are turned off by the sight of sausage being made since it reminds them too much of frankfurts being processed in butcher shops during their childhoods.
To avoid confusing viewers with a lengthy video of sausage making, Oscar Mayer has streamlined the process by preparing a short ad that shows how they make their products while highlighting nutritional facts about them.
In an attempt to bring awareness and understanding to sausage consuming publics, Oscar Mayer has partnered with Google and Brown University's culinary school for a culinary education campaign.
In an theatrical move, Oscar Mayer livestreams sausage making online so anyone can watch how sausage is made.
Many see this as a brilliant marketing plan.
Not only does this unconventional way of promoting their product garner attention by surprising people but it also educates people about manufacturing methods and promotes healthy eating habits by showing people how food is made.