When Mad Men ended in 2015, its impact on the advertising industry was significant.
The show chronicled the tumultuous 1960s through decades later and reflected the contemporary mindset of its generation.
However, as the decade drew to a close, many thought pieces lamented that the era depicted on TV had indeed taken place.
Many fans were grateful for a show that helped them understand a period of history they were growing up in.
On the other hand, however, many people found the jarring disconnect between what they saw on TV and what they knew about history to be disheartening.
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As more references to this era become obsolete with each passing year, it’s important to look back at how advertisers depicted various classic products and campaigns during these times.
The Mad Men era was a time when the advertising industry reached its zenith.
The industry was driven by creativity and entrepreneurship.
But now that the hit television show has come to an end, the advertising industry is facing difficult challenges.
Many companies are reevaluating their strategies and seeking out new digital advertising channels.
Ultimately, the ad world has been affected by the same factors since the 1960s; it’s time to see what changes have taken place since then.
Despite this shift in focus, our modern world is still quite different from how advertisers portrayed it in past decades.
Television remains an effective way to reach potential customers- but nowadays, most consumers access information through mobile devices instead of bulky televisions.
This is why so many companies are redesigning their digital marketing strategies to cater to smartphone users instead of tablet owners.
Others are revamping their email marketing strategies to target specific groups with relevant offers.
Ultimately, today’s consumers are bombarded with information from companies all day long- which is why traditional approaches no longer work as well as they once did.
As companies began winding down their Mad Men campaigns, they discovered that many consumers had retained their memories of particular campaigns as well as iconic characters like Don Draper.
As a result, revenue from sales of these items tailed off after peak levels throughout 2019.
Digital channels remain an option for advertisers looking to reach younger demographics, but many companies have shifted focus away from television toward new digital channels like Snapchat and Instagram.
In fact, many analysts now predict that ad revenue will shift more toward digital channels in the coming years as sales of physical goods decline.
The Mad Men era came to an end over 6 years ago, but its legacy lives on even today.
Fans hung onto every episode because they were glad there was something on television that reflected their time in history.
However, with six years already behind us, it’s time for us to look forward and see how advertisers plan to reach consumers in future years.
Whether we’ll see any lasting changes remains to be seen- but one thing is certain: change is constant in our popular culture no matter what decade it is currently inhabiting.