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SEARCH ENGINE OPTIMIZATION IS AN ESSENTIAL PART OF WEB MARKETING STRATEGIES.
It's a type of marketing which helps in determining how well a website is positioned in web search engines.
SEO is used to enhance, promote and present a website's content in a way that will attract and engage the interest of web users.
It has a global presence and can affect any webpage or website.
SEO stories are compiled by experts to share best practices and strategies for successful SEO campaigns.
SEO STORIES ARE SHORT, INFORMAL PIECES ABOUT NOTEWORTHY WEB PROJECTS AND CAMPAIGNS.
They are commonly shared among experts in the field to discuss different aspects of optimization and to learn from each other's experiences.
The topics covered by the various seo stories vary widely.
These can include technical difficulties, on-page optimization techniques and off-site promotion methods.
Each seo story contains valuable information applicable to all types of web projects.
The first seo story was published on May 9, 1999 by Google's founders Larry Page and Sergey Brin in the IEEE World Congress on Information Technology: 'L SERGIO BRIN AND L Larry PAGE ON THE PRESENT AND FUTURE OF GOOGLE.' This was their formal introduction to the public as 'Sergey Brin' and 'Larry Page' from Stanford University.
They also presented their search engine project they've been working on for several years- 'PageRank.' This was an algorithm for ranking websites based on the quality of links between a webpage and other websites, which they later patented as 'LinkRank.' The public was still skeptical at this point, so the google founders did some off-site promotion via leaflets they gave away.
This included greater distribution through Stanford University's mailing system, where Larry and Sergey still attended class at the time.
Another interesting aspect of SEO stories relates to keyword research.
Keywords or phrases that users type into search engines generate the results that webpages appear in online - known as SERPs (search engineResult Pages).
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For example, if a user types the keyword 'Google,' Google's webpage appears first in the results for this keyword.
In addition to primary keywords, experts recommend including several secondary keywords in each of their SEO plans since users may enter variations of primary keywords when searching online.
For example, when searching for information about Mozart's symphonies, a user may also type variations such as 'classical music,' 'musictheory,' or 'piano' along with 'Mozart.' Therefore, it is important to have both primary keywords and secondary keywords for each webpage or website campaign you plan to promote via SEO.
As you can see, creating great seo stories can be very challenging given everything you need to cover in just a few paragraphs! However, these are invaluable resources that will help you succeed in your own projects as well as inspire others who are trying to improve their website's rankings.
Essentially, these stories prove once again how much everyone involved in the field of internet marketing has learned from each other over the years!
ANOTHER FAMOUS SEO STORY DESCRIBES THE DIFFICULTIES THAT MOZART EXPERIENCED WHILE WRITING HIS SYMPHONIES.
He had trouble keeping notes while composing his music because he was prone to seizures.
To help him jot down his ideas, his wife, Maria Anna Josepha Klemenska Mozart (1761-1812), wrote down what he said verbally as he played his musical instruments.
Hence, Mozart did not write every note down himself; he had his wife do it for him so he could compose without interruption.
This led to some creative solutions when composing music: Mozart composed his symphonies using only a monochord (a single string) because he could not afford an entire orchestra at the time.
And when composing, Mozart would often have seizures when he could not actually write down what he heard in his head.