# Linking is an essential component of web content creation.
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It allows users to connect other websites to your website and promote your content to a wider audience.
However, not all websites create links effectively.
They can either use too many links from one page or too many from many pages.
Knowing when to use what strategy can help your website gain more traffic and visibility.
Many websites collect links from other websites on a single page instead of many pages.
This is due to the natural inclination of web users to browse through a single page.
It saves time since the user doesn’t have to scroll through multiple pages of links.
Plus, this strategy is more effective at gathering links since fewer people see them.
In addition, collecting many links from multiple pages causes errors that reduce the number of links you receive.
Therefore, using a single page for links is beneficial in most cases.
In addition, search engines also prefer linking directly to one webpage over linking to multiple pages within an article body or forum post.
Each link requires an additional URL request for the user’s browser.
This slows down search engine results pages (SERPs) considerably and wastes users’ time navigating through sub-pages within websites.
For these reasons, websites with many linked pages rank lower in search results than those with a single linked page.
However, there are some exceptions where linking to many pages makes sense- such as in blog posts or forum threads.
Regular web users also prefer browsing through a single linked page rather than multiple pages.
Spinning multiple pages slows down the browsing speed considerably.
This makes it harder for marketers to catch the user’s attention and build brand recognition through advertisements.
Furthermore, collecting links from multiple pages is much harder since there’s no way to predict which page the user will land on next.
Hence, websites with multiple linked pages run the risk of missing out on regular users.
In both cases, using a single page for links is much better in practice.
Collecting links from several different pages is beneficial in most cases- it maximizes link collection and increases site usability by reducing browser loading times.
However, collecting links from only one page has its advantages as well- it saves time and increases visibility for Search Engine Optimization (SEO) purposes.
Collecting links from only one page can be a good strategy for building webpages or collecting quality content ideas from others’ work.